Founder Of Paperless Post to Discuss Evolving E-Commerce Strategies At Wharton BizTech Technology Conference

Philadelphia, PA (PRWEB) November 22, 2011

Alexa Hirschfeld, the Founder of Paperless Post and one of Fast Company magazine's most influential women in technology, will deliver a keynote address at the 2011 Wharton BizTech conference (http://www.whartonbiztech.com) on December 2.

Hirschfeld will join executives of other leading Internet companies at the conference, including Facebook, Groupon and Paypal, to discuss new e-commerce business models. The event is organized by MBA students at the Wharton School of the University of Pennsylvania.

Participants will explore the development of social commerce, alternative currencies, social fundraising, flash sales, subscription-based selling and business models based on sharing. A decade and a half after the first rudimentary e-commerce websites began trading, these trends are reshaping how the Internet can be monetized.

The conference, which typically attracts almost 400 attendees, will also showcase technology and e-commerce companies founded by current University of Pennsylvania students at a start-up pavilion.

Other conference panelists will be drawn from some of the most innovative companies in e-commerce, including:

American Express's Membership Rewards loyalty program
Points.com, the website which allows consumers to manage points from multiple loyalty programs
Vente Privee, the members-only website which sells designer fashion in eight countries in partnership with American Express
Venmo, the mobile payments company
DonorsChoose, the charity fundraising engine
Storably, a Philadelphia-based market for parking and storage

The conference will be held at Philadelphia's Ritz-Carlton. Tickets are available for purchase on our website.

About BizTech@Wharton

BizTech@Wharton, now in its 16th year, consistently attracts top tech executives and thought leaders who wish to engage in lively, relevant conversations about the dynamic field of technology. The conference is organized by MBA students at The Wharton School and has featured notable keynote speakers including Stephen C. Savage, CIO, CA, Inc.; Stephen Elop, CEO, Nokia; Ahmed Mahmoud, CIO, AMD; and Glenn Britt, President and CEO, Time Warner Cable.

This year's conference is sponsored by Wharton's William and Phyllis Mack Center for Technological Innovation, Wharton Entrepreneurial Programs, Groupon, Monetate, Polaris Software Lab, Shutterstock, Electronic Arts, Lo & Sons, and Yorn.

For more information and to register, visit BizTechs website. We're also on Twitter, LinkedIn and Facebook.

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Solve Media Launches 'Solve Media Insights' Survey Technology

New York, NY (PRWEB) April 29, 2011

Solve Media, the TYPE-IN advertising company, today launched Solve Media Insights, a new feature integrated into its flagship TYPE-IN advertising platform that offers efficient, in-unit survey capabilities for type-in ads. Solve Media Insights allows advertisers to survey consumer interactions with CAPTCHA ads in order to measure how effectively consumers remember the key brand messages they have typed in. Top brands such as Toyota have already used Solve Media Insights to provide fast and reliable brand lift metrics for their TYPE-IN advertising campaigns. Results are tabulated and validated by comScore AdEffx as a tool for measuring campaign performance.

Solve Media Insights uses a link inside of a TYPE-IN ad unit to recruit survey respondents on an opt-in basis. This methodology produces an average of ten (10x) times the survey respondents in a fraction of the time, compared to the industry average. TYPE-IN ads replace the distorted words, numbers and phrases typically used for puzzle-based CAPTCHA authentication systems with a logo or video, a brand message in quotes and an input box. Those who viewed the TYPE-IN ad and elected to take the survey comprised the exposed group, while individuals who were not exposed to the TYPE-IN ad and opted into the survey comprised the control group. The resulting differences in survey responses illustrate the impact of TYPE-IN advertising on consumers ability to recall brand messages online. Individual campaign results are consistent with recently published research in the International Journal of Integrated Marketing Communications, which found that type-in ads produced double the amount of brand recall and 12 times the message recall of standard banner advertisements.

As more brand advertisers run type-in ads as a part of their online advertising campaigns, they are looking for a way to measure the value of this ad platform, said Erin Hunter, executive vice president at comScore. We are pleased that AdEffx can help Solve Media provide a powerful, unobtrusive way to validate message impact and consumer recall of type-in ads for the industry.

Toyota used Solve Media Insights to measure the effectiveness of its January 2011 campaign about Toyota Care, the companys complimentary maintenance plan with 24-hour roadside assistance. Toyota designed a survey question about the Toyota Care program and five potential survey answers around the brand message. The survey was then served by Solve Media to nearly 2,000 respondents who opted-in to it. Of those who viewed a Toyota TYPE-IN ad during the campaign, 55 percent correctly chose Toyota Care as Toyotas complimentary maintenance program, compared to just 40 percent of those who did not view the ad.

Our Toyota Care program is an important component of the Toyota brand, and we believe that Solve Medias TYPE-IN ad platform provided a strong online advertising vehicle to ensure consumers engaged with our ad and remembered our message, said Kim Kyaw, senior media strategist for Toyota.

Ari Jacoby, CEO of Solve Media added: Solve Media Insights enable advertisers to get concrete, actionable data that demonstrates the effectiveness of the TYPE-IN platform in getting consumers to interact with and recall a brand message. In addition to the academic research that supports the performance of TYPE-INs, our partnership with comScore provides advertisers with campaign-specific performance metrics that prove TYPE-IN ads positively impact brand message recall. This makes it easy for media buyers to justify TYPE-IN campaign spends.

ABOUT SOLVE MEDIA

Solve Media was founded by veteran entrepreneurs and technologists focused on innovative Internet advertising solutions. The Companys proprietary online advertising system, the TYPE-IN was designed to create new and highly effective opportunities for brands to advertise online. The system leverages CAPTCHA authentication for brand messaging to bring unprecedented consumer engagement. With the solution, Solve Media: guarantees brand message delivery and increases recall rates and return on investment for advertisers; creates new revenue opportunities for publishers; and simplifies the authentication process for consumers. Backed by First Round Capital, New Atlantic Ventures, AOL Ventures and prominent angel investors, Solve Media is based in New York City and Philadelphia. http://www.solvemedia.com/

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Village Tronic Looking To Expand Global Network Of Distributors And Resellers For Its Multiple Display Technology

Milan, Italy (PRWEB) February 19, 2009

Village Tronic, one of the leading pioneers of multi-display solutions, is looking for new distributors and resellers for its growing range of multi-monitor products.

According to Ascanio Orlandini, Village Tronic's CTO, the recent launch of the company's innovative ViBook has created a huge demand with enquiries coming in from around the world. "ViBook has had some tremendous write ups," he explained. "Reviewers immediately saw how ViBook can improve productivity by enabling users to easily add additional monitors to their desktop or notebook via USB. Jon Peddie of Jon Peddie Research neatly summed up the benefits of ViBook by saying the more you can see, the more you can do."

Interested distributors and resellers can email Village Tronic on sales(at)villagetronic.com

Technical details for ViBook

Up to six displays can be driven by one Windows based computer and up to four for a Mac OS one. This gives a huge amount of screen area that can significantly increase productivity as many different programs can be open and visible at the same time without having to open and close pane. Each display is driven by an ultra compact ViBook that plugs into the DVI socket of the display and the other end of the cable goes to the USB port of the desktop or notebook. Village Tronic's special multi-display software enables users to surround themselves with an extended desktop of independent applications each running on their own dedicated screen or one huge desktop spanning across several screens.

Designed and manufactured in Italy, ViBook is extremely small at only 4.3cm by 7cm by 2.4cm (1.7 in by 2.8 in by 0.9in) and has a three year warrantee. It is supplied as a complete USB Graphics System that includes a DVI to VGA cable for high quality analog output to displays, a VESA mounting cradle and Village Tronic's sophisticated multi-screen software for an enhanced user experience - VT MultiDisplay software for Windows and VT Voil

GoGrid Enhances Partner Exchange Platform With New Image Rights Management Technology

San Francisco, CA (PRWEB) May 03, 2011

GoGrid, a leading cloud infrastructure company, today announced its new Image Rights Management (IRM) technology, now available for Independent Software Vendors (ISVs) participating in the companys partner exchange program. Enhancing the value GoGrids Exchange marketplace provides to ISVs, the company's new IRM technology delivers an innovative license protection system that enables partners to safeguard their intellectual property and effectively monetize their existing software solutions using cloud-based subscription models.

Once a partner application is live in the GoGrid Exchange marketplace and available for GoGrid's customers to deploy through value-added subscription plans, the IRM system automatically tracks instances where the application is actually running within the GoGrid cloud. The system then authenticates whether or not the application is operating on a validly deployed cloud server for which GoGrid is collecting the required subscription fees on behalf of the partner. If the proper authentication requirements are not met for an application in use, partners can protect their intellectual property and take appropriate actions such as shutting the application down, delivering a light version of the software, or instructing the customer to purchase a valid license from an external website.

"Architecting cloud computing infrastructure involves a variety of different technology solutions and our customers need a simple process to access, adopt and implement industry-leading applications for critical functions such as internet security, backup, monitoring, load balancing and compliance," said Jeff Samuels, chief marketing officer, GoGrid. "The GoGrid Exchange featuring our IRM system brings new opportunities for software providers to expand their reach by connecting with our customer community in the GoGrid cloud. Enabling independent solutions providers to easily share and offer their existing software with licensing models that support the elasticity of a cloud environment is an important factor in driving cloud adoption and fueling industry innovation."

The GoGrid Exchange A Cloud Solution Ecosystem

The GoGrid Exchange is a multi-dimensional marketplace of cloud solutions where Partner-created "golden server images" are sold, bought or shared across the GoGrid community. In the Exchange, solutions partners can sell or share GoGrid server images that are preinstalled and preconfigured with their software and documentation. In turn, GoGrid customers provision virtual machines based on any selected golden server image. These include GoGrid Server Images (GSIs), Partner GoGrid Server Images (PGSIs that partners have built) or Community GoGrid Server Images (CGSIs that community members have built). Customers purchase monthly subscriptions or simply use server images that are free. Customers can also share personalized GoGrid Server Images (MyGSIs) they create themselves for their own specific cloud usage.

Featuring its new IRM system, the GoGrid Exchange provides ISVs with a simple process for cloud-enabling their existing software applications while also protecting their intellectual property. With the GoGrid Exchange, customized Partner GSIs are listed in a catalog located on the GoGrid portal that customers can browse and select the value-added server images they want to include when provisioning their virtual machines. Because Partner GSIs can be provisioned in minutes, customers can drastically reduce the time it takes to get new applications and solutions up and running in the cloud. As a partner's server image is deployed, the IRM system tracks where the application is running and authenticates whether or not it is operating on a valid server. If proper license authentication is not confirmed, the application can take appropriate actions such as shutting itself down as well as notify the vendor. GoGrid manages the Exchange payment process and provides customers with one monthly bill that includes GoGrid's infrastructure fees and any additional Partner GSI fees. The collected value-added fees are then reimbursed to the partner on a quarterly basis.

In GoGrid's environment, customers can also contribute their cloud expertise to the broader community. GoGrid encourages collaboration throughout the ecosystem and offers a new feature that allows customers to quickly and easily share the customized GoGrid Server Images they create. Customers simply customize a GoGrid Server Image with the applications, settings and tools they need and then access the sharing feature to make their images publicly available to the entire GoGrid community by one click of a button. Customers can use this feature, knows as Community GSIs, to quickly transfer images from one account to another, share unique images with office locations in other regions, increase adoption of open source code, save time by leveraging the work of other community members and stay on top of cutting edge applications and trends.

CloudPassage, Gazzang, Zeus Adopt GoGrid IRM

GoGrid today announced that three of its Exchange partners, CloudPassage, Gazzang and Zeus Technology, have adopted the GoGrid IRM system to authenticate the licensing rights for their cloud solutions available in the GoGrid Exchange.

CloudPassage is now offering its software-as-a-service security as a Partner GSI within the GoGrid cloud. With CloudPassage, GoGrid's public and hybrid IaaS customers can manage their own cloud security by leveraging a single solution that is purpose-built for the cloud and delivers multiple layers of defense for cloud servers. CloudPassage and GoGrid joint customers benefit from greatly reduced attack surfaces, lower risk of compromise and improved compliance.

"As a SaaS provider, CloudPassage views the Image Rights Management technology as critical enabler of the cloud ecosystem. GoGrid recognized our need to protect licensed VMs and innovated around that need," said Carson Sweet, co-founder and CEO of CloudPassage. "This has made it much faster and easier for us to pursue an even broader set of SaaS distribution and delivery channels."

Gazzang is making its transparent data encryption solution for MySQL databases available on GoGrid as a Partner GSI. Gazzang ezNcrypt encrypts and protects data a rest for MySQL databases using industry-standard encryption algorithms and patent-pending advanced encryption key management. By joining the GoGrid Exchange, Gazzang helps GoGrid's customers secure their data at rest to meet internal and regulated data security requirements. The solution is available as a GoGrid Partner GSI on Ubuntu, RedHat, CentOS and Debian Linux distributions. Now GoGrid customers can select and launch Gazzang ezNcrypt server images with ease using the GoGrid console and within minutes have a MySQL server with encrypted databases using strong encryption and secure key management.

"Gazzang's ezNcrypt as a GoGrid Server Image combines the security of data encryption at rest and key management with the ease of use of GoGrid to deliver a cost-effective security software as a service," said Eddie Garcia, vice president of development. "Our GoGrid pre-configured images make it easy for anyone to deploy secured servers running transparent database encryption for MySQL. With GoGrid's partner GSI and IRM technology, Gazzang will continue to expand its product line of GoGrid-enabled solutions."

Also available on GoGrid, Zeus Technology has released its application traffic management software as a Partner GSI. With its participation in the GoGrid Exchange, Zeus provides GoGrid's customers with access to its affordable and easily deployed load balancing technology, enabling them to deliver fast, secure and available web applications. The combination of Zeus and GoGrid allows customers to easily apply business rules to the behavior of their online applications within the GoGrid cloud. The Zeus software solution deploys with ju