Announcing the MoPub Marketplace, Real-Time Bidding For Mobile Advertising

San Francisco, Calif. (PRWEB) October 27, 2011

MoPub, the mobile advertising startup founded by former AdMob and Google employees, is today announcing the launch of MoPub Marketplace. Marketplace is the first self-service, real-time bidding platform for mobile advertising, aimed at giving publishers access to new sources of revenue through a competitive auction, while enabling them to retain complete control and transparency.

Essentially a virtual trading floor for mobile ads, MoPub Marketplace connects app publishers with ad buyers in a real-time market. Advertisers, ad agencies, and demand-side platforms are able to target audiences with greater precision as compared to traditional ad networks. The result is a more efficient market, greater ad revenues for application publishers, and happier end users.

The launch of Marketplace makes MoPub the first and only one-stop shop mobile ad server that enables publishers to monetize through direct-sold ads, cross-promotional campaigns, ad networks, and real-time bidding all in a single product. Moreover, its optimization algorithms are designed explicitly to maximize revenue for publishers across both iOS and Android devices without sacrificing the user experience. Starting today, Marketplace is open to all types of publishers, from major media publishers of mobile apps to emerging social games and long-tail developers.

Until today, publishers have had to operate their mobile ads through a black box: blindly trusting ad networks, without knowing which ads are effective and with no control over the type of ads consumers receive. This matters considerably to the top tier publishers we are working with who are concerned with brand protection as well as ad performance, said Jim Payne, CEO and co-founder of MoPub.

MoPub's open-source and flexible SDK means the over 650 publishers on MoPubs ad-serving platform will have access to complete visibility on how much revenue theyre earning per impression. MoPub Marketplace uniquely offers publishers:

Join Agilis Solutions at the All About Mobile Conference Addressing Mobile Software, Mobile Applications, Cloud Mobility and More

Beaverton, OR (PRWEB) November 10, 2011

Agilis Solutions President Eileen Boerger will join the All About Mobile industry panel, Transitioning Your Existing Solutions to Mobile Devices, Tuesday, November 15 at the Mission Bay Conference Center in San Francisco. Both in-person registration and free live broadcast registration options are available.

The Transitioning Your Existing Solutions to Mobile Devices panel will be held 3:30-4:15 p.m. and will cover the technical limits and capabilities employed in transitioning to mobile devices. I will share challenges in developing mobile applications for ISVs and a case study on how these challenges were overcome, says panelist Eileen Boerger. Panelists include Moderator Anshu Agarwal, Vice President, Marketing, Keynote Systems, Inc., and Panelists David Abramson, Director, Product Management, LogiXML; Stefan Andreasen, CTO, Kapow Software; Vasyl Mylko, R&D Director, SoftServe; and Eileen Boerger, President, Agilis Solutions.

Boerger joined Agilis Solutions, the leading provider of software development services for companies in the business of building software products, in 2000 and was named president in 2010. She is responsible for the delivery of outsourced engineering services and formed the companys software consulting services that provide unbiased expertise on latest technologies, platforms and processes including Cloud, Mobile, Predictability and beyond.

Keynotes include top mobile strategists Mayur Kamat, head of Enterprise Mobile Products, Google Enterprise, on Mobile Enterprise: The Cloud Connection, and Lars Kamp, executive, Growth Strategy, Communications & High Tech, Accenture, on Mobility: Big trends that will define the next decade.

All About Mobile is a Software & Information Industry Association (SIIA) event. SIIA is the principal trade association for the software and digital content industries. All About Mobile will tackle the next great leap in software by helping providers better understand how they can more effectively deliver business cloud services and enterprise mobile applications. The conference will bring together executives from independent software vendors (ISVs), major platform providers, and mobile carriers to explore how mobile software is reshaping how companies of all types conduct business. Presentations and breakout sessions will address a variety of business cloud mobility trends.

About Agilis Solutions, a CorSource Technology Group company

Agilis Solutions is a leader in software development consulting services for Cloud, mobile, predictability and beyond, and also designs and delivers software development and maintenance services for companies who build software, utilizing a "blended delivery model" that combines highly seasoned U.S.-based project managers, with software engineers in Hanoi, Vietnam. An independent business unit of CorSource Technology Group, Agilis Solutions is a Microsoft Gold Certified Partner. Follow us on Twitter via our VP of Sales and Marketing @ahermann.

About SIIA

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 500 leading software and information companies. The SIIA Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward.

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More Google Press Releases

ESI Cases and Accessories Debuts Three New Lines of Uniden

New York, NY (PRWEB) October 19, 2011

ESI Cases and Accessories is introducing three new retail product lines of Uniden

Global Market for Mobile Video Services to Reach US$30 Billion by 2017, According to New Report by Global Industry Analysts, Inc.

San Jose, CA (PRWEB) November 09, 2011

Follow us on LinkedIn - Entertainment services over mobile devices potentially generate several billions of dollars for service providers, worldwide. Despite the fact that ringback tones and ringtones continue to be substantial revenue generators for mobile service providers, other services such as gaming, full-track music, video and TV services are emerging as lucrative market segments. Buoyed by the huge demand for data communications from mobile users in both business and consumer markets, content providers, right from independent content developers to large-scale movie studios are beginning to develop applications, music, games movies and videos especially for mobile devices. Not surprisingly the use of mobile devices is extending beyond the traditional communication functions to embrace novel concepts such as mobile videos, and games. Mobile video segment especially is gaining tremendous popularity over the last few years. Despite being a small market, mobile video services continues to grow, with video-on-demand, video telephony and video messaging capturing a significant share of the markets revenue. With Internet providing a large number of video services, and service providers increasingly willing to offer these services on mobile devices, video is rapidly making inroads into the mobile arena across the geographies.

The impact of the 2007-2009 recession, in retrospect, reveals a market that has withstood the recessionary pressures largely as a result of the continued growth in sales of mobile video capable smartphones and increase in the number of phones supporting 3G and other faster networks based on High Speed Packet Access (HSPA). Consumer interest on downloading and streaming mobile video and mobile TV content remained largely unchanged during the recession period, proving that quality entertainment was left uncompromised even amidst tight economic conditions.

Consumer spending on choicest of mobile videos largely remained intact despite the witnessed reduction in household wealth, low consumer confidence, reduced discretionary spending, and lower new application development efforts. In other words, served right on to consumer handsets, mobile video services allow users to cut down traveling expenses and provide an alternative to other expensive entertainment options, such as, public movie screenings and live sports action and therefore are best for entertainment in a weak economy. Continued interest shown by wireless carriers on data centric services, particularly for utilizing their networks optimally and improving their ARPU by offering value added content to cost conscious customers, also boosted prospects for mobile video services market during the period, as the same resulted in increased promotional activity and more attractive pricing options for mobile TV and video services. With mobile users graduating towards a richer, and more sophisticated mobile experience, the market for video delivery has and will continue to remain opportunity-rich, and dynamic.

Growth in the market, although stabilizing, will nevertheless be driven by introduction of novel video services, particularly the highly popular content on YouTube and growing adoption of live TV services such as live news, weather forecasts and music programs. Improvements in quality of content, content protection and delivery frameworks are expected to boost market prospects for mobile video services over the next few years. Increased use of mobile videos by companies as a platform to advertise their products and services augur well for the market. Widespread availability of sophisticated mobile devices supporting mobile video downloads and streaming and ongoing deployment of advanced mobile networks will also boost the adoption and consumer spending on various mobile video services.

Introduction of economical and flexible data plans by service providers will attract many new users to the market, thereby increasing revenue making opportunities. Widespread deployment and availability of 3G mobile network infrastructures across the world will continue to drive adoption of video services over mobile. With mobile network operators making active efforts to move towards 4G technology, which promise faster connectivity, higher bandwidth and superior capabilities and enable the service providers to offer a range of video services to mobile users, the popularity of mobile video services is expected to increase further.

As stated by the new market research report on Mobile Video Services, Asia-Pacific represents the largest regional market worldwide. Asia-Pacific is also the largest regional market for mobile video services in terms of subscription. Rapid proliferation of 3G enabled handsets, introduction of 3G services in major nations such as China, and India and growing popularity of mobile video services such as mobile video sharing, mobile video communication and mobile TV are primary factors driving accelerated adoption of mobile video services in these markets. Streaming Services represent the largest service segment in the US mobile video services market. Growth in the market is particularly driven by increased advertising of subscription-based streaming video services in the nation. Multicast Video Services market represent the fastest growing service segment in the US mobile video services market with revenue waxing at a CAGR of about 38.7% over the analysis period.

Major players in the marketplace include AT&T, Dialogic Corporation, Dilithium, Google Inc., MobiTV Inc., Nokia Corporation, PacketVideo Corporation, Phunware Inc., Qualcomm Incorporated, QuickPlay Media, RealNetworks Inc., ROK Broadcasting Corporation Limited, Sprint, Verizon Wireless Inc., Vuclip, and Yamgo.

The research report titled Mobile Video Services: A Global Strategic Business Report announced by Global Industry Analysts, Inc., provides a comprehensive review of current market trends, key growth drivers, recent industry activity, and profiles major companies worldwide. The report provides market estimates and projections for mobile video services across all major geographic markets, including the US, Europe, Asia-Pacific and Rest of World. The study analyzes the US market in terms of revenues for segments - Downloadable Video Services, and Multicast Video Services.

For more details about this comprehensive market research report, please visit http://www.strategyr.com/Mobile_Video_Services_Market_Report.asp

About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

Follow us on LinkedIn

Global Industry Analysts, Inc.

Telephone: 408-528-9966

Fax: 408-528-9977

Email: press(at)StrategyR(dot)com

Web Site: http://www.StrategyR.com/

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University of North Carolina GAA Selects Harris Connect to Launch a Mobile App that Integrates Content and Communications for Alumni, Students and Other Campus Department

Brewster, NY (PRWEB) May 11, 2011

Harris Connect today announces the extension of their partnership with the University of North Carolina at Chapel Hill General Alumni Association (GAA) with the addition of a custom mobile application that provides an integrated communications and content portal for on-campus and alumni constituents.

UNC GAA has a long-standing relationship with Harris Connect to offer constituents and campus groups powerful tools for connection and engagement, including an online community, email marketing and constituent sites as branded hubs for campus groups. The addition of a mobile app is a natural evolution of the Universitys commitment to meeting the information needs of users campus-wide.

Said Keith King, Associate Editor at the University of North Carolina at Chapel Hill General Alumni Association (GAA), Because of our ongoing relationship with Harris Connect for Web services, we knew they understood what we do. That made it easier to integrate current services into a user-friendly mobile experience, such as our searchable alumni directory. There was a level of comfort and trust with the partnership, as well as economy.

The UNC Mobile App combines high-value content and communications functionality in a single, convenient interface: